#1 Consider the topics you focus on
#2 Niche down on those topics
#3 Longevity is a factor in ranking
#4 Content is key
#5 Site Architecture
#6 Website Speed and Performance (more : https://shawndewolfe.com/performance)
#7 Relevant Backlinks
#8 Use analytical tools to understand your market position
#9 Do good work.