Good content is what sets your website apart from sites that just get by with sparse text. The information shared is key for your audience. While a flashy design is nice, your audience reads the text– the content. Google reads that content to understand the context of your site. Google parses text to gain an understanding of what your site offers. The other components of your website (design, visuals, videos, etc.) provide a secondary support role to back up your text.

Good content distinguishes your site from other sites, including those that try to get by on pretty pictures and big sliders. What’s the message you want to send to your audience, your readers, your clients or your customers?

No matter what industry you are in, whether it be plumbing, dentistry, real estate, landscaping, or whatever market niche you serve, the best way to get people’s attention is to deliver. The Internet is a medium for learning. By building excellent content packed with information and details, you deliver what people are looking for. That information positions your business as an authority on the topic. Authority fosters trust. Trust will turn into sales for your venture. It all starts with good content.

We promise to get your site ready to prosper throughout 2020. Our content specialists love to create unique, accurate and engaging content.

Here’s a recap of what we strive for in our content– whether it be a content fix-up; a product description that gets the clarity it deserves; or new content to tell your story.

Here’s a run down of things we do for our clients:

• Blog posts – Stay timely with news
• Articles – Creating authority building information through non-fiction articles. Our people have written for Globe & Mail, Monday Magazine and a long list of online publications.
• Supplier profiles – Tell your customers about excellent suppliers
• How-tos – Show customers how to use your products.
• Product descriptions – Give customers detailed information that both informs and entices them.
• SEO content – We can craft content that is tune for search engine uptake.
• Pages written to enhance local SEO – If your customers are local, we help you gain prominence for people who may walk into your store.
• Advertising copy – Our writers have over 30 years of professional writing experience in print and radio. We love to write copy to connect your customers to your business.
• Social media posts – Let us prepare and release posts via Twitter, Facebook, LinkedIn, Instagram and Pinterest.
• E-books – We can combine your corporate knowledge in a long digital work.
• Technical content – Technical writing doesn’t have to be boring. We can make your technical topics into interesting topics.
• Harry & Megan Sightings – Our offices are a stone’s throw from where the ex-Royals set up on Vancouver Island, but don’t worry: we won’t let that distract us.

Are you ready to take the next step?

Let us know about your project and we can give you an idea of what it will cost and what is involved with the content work.