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Is your content ready for 2020?

Users crave details. Putting depth into your content is key. Is your information ready for readers? We have a special for businesses that need to round out site content.

Good content is what sets your website apart from sites that just get by with sparse text. The information shared is key for your audience. While a flashy design is nice, your audience reads the text– the content. Google reads that content to understand the context of your site. Google parses text to gain an understanding of what your site offers. The other components of your website (design, visuals, videos, etc.) provide a secondary support role to back up your text.

Good content distinguishes your site from other sites, including those that try to get by on pretty pictures and big sliders. What’s the message you want to send to your audience, your readers, your clients or your customers?

No matter what industry you are in, whether it be plumbing, dentistry, real estate, landscaping, or whatever market niche you serve, the best way to get people’s attention is to deliver. The Internet is a medium for learning. By building excellent content packed with information and details, you deliver what people are looking for. That information positions your business as an authority on the topic. Authority fosters trust. Trust will turn into sales for your venture. It all starts with good content.

We promise to get your site ready to prosper throughout 2020. Our content specialists love to create unique, accurate and engaging content.

Here’s a recap of what we strive for in our content– whether it be a content fix-up; a product description that gets the clarity it deserves; or new content to tell your story.

  1. Deliver value to your audience: there is a fine between promotion and good information. Promotion is the goal, but good information is the means.
  2. Cite sources: Not all sites are the origin of information. Someone else may have developed a concept or a technique. If it’s key to your business, we will include it and cite it to the source of that authority where need be.
  3. Where possible, be the source of a citation: When you have something fantastic to say, your content is the source of citations for others. We will make it easy to reference.
  4. Get personal even with business: We aim to write engaging copy that goes far beyond the technical conveyance of info to entertain the reader.
  5. Go deep but keep it bite size: Writing for the web is different than other mediums. We will put together relevant lists. We break up long passages into shorter paragraphs. If a piece needs to be broken into multiple pages, we will do that.
  6. We drive people towards your goals: Our content creation process keeps your end goals in play: they’re our guiding light. We write content to help your venture succeed.


What Can We Do?

Here’s a run down of things we do for our clients:

  • Blog posts – Stay timely with news
  • Articles – Creating authority building information through non-fiction articles. Our people have written for Globe & Mail, Monday Magazine and a long list of online publications.
  • Supplier profiles – Tell your customers about excellent suppliers
  • How-tos – Show customers how to use your products.
  • Product descriptions – Give customers detailed information that both informs and entices them.
  • SEO content – We can craft content that is tune for search engine uptake.
  • Pages written to enhance local SEO – If your customers are local, we help you gain prominence for people who may walk into your store.
  • Advertising copy – Our writers have over 30 years of professional writing experience in print and radio. We love to write copy to connect your customers to your business.
  • Social media posts – Let us prepare and release posts via Twitter, Facebook, LinkedIn, Instagram and Pinterest.
  • E-books – We can combine your corporate knowledge in a long digital work.
  • Technical content – Technical writing doesn’t have to be boring. We can make your technical topics into interesting topics.
  • Harry & Megan Sightings – Our offices are a stone’s throw from where the ex-Royals set up on Vancouver Island, but don’t worry: we won’t let that distract us.

Content Refresh

Give us your thin content and we’ll round it out with more details, more colour and relevance to the rest of your website. If your content is thin, we can beef it up. We can find new information to round out your work.

Fill out the form below to get started.

Brand New Content

Missing a page here or there? Want to swap some of those “Coming Soon” pages into “Come Read”? Let us build new pages to suit your ogals. With some basic info, we can create a 500-800 word page for your site.

Fill out the form below to get started.

Product Descriptions

Go beyond, width, weight and price. Let us make your products irresistible. We can flesh out your product descriptions to make them stand out both to your readers and to the unblinking eye of Google.

Fill out the form below to get started.

Are you ready to take the next step?

Let us know about your project and we can give you an idea of what it will cost and what is involved with the content work.

  • Content Refresh

  • * fixes and new information to bring the page to 800+ words.
  • New Content

  • * new information to bring the page to 800+ words.
  • Product Descriptions

  • * fixes and new information to bring the page to 100+ words.
  • Let's Get Started