Kersten Orthodontics

Project

Kersten Orthodontics

Dr, Gerald Kersten operated two successful orthodontics practices: one in Saanich and one on the Westshore. Their previous site lacked responsive design. It relied heavily on Flash. The colour scheme did nothing to convey the safe, sterile environment that one looks for in a dental practice. We replaced their site with a responsive WordPress website. It has security controls to limit the risk of intrusion. We use Gravity Forms to create effective contact forms to connect patients with Kersten Orthodontics. Our aim was to engage with patients and increase leads for the business. Dr. Kersten wanted a website that shared the ins and outs of his practice to potential and current patients. He also needed a site that was mobile-friendly and could be viewed on any device, and would showcase his active social media accounts. One of our cooler features was the Before & After slider (http://kerstenorthodontics.com/before-after.html). The standard one was no IE compliant. We built the plugin to make it capable in Internet Explorer.
The legacy site was held in an expensive hosting environment. Worse than that, I was aging compared to competitors in the region. We created a new site, while preserving the links from the old URLs so that none of the traffic (aka "Google Juice") was lost.