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Dr. Gerald Kersten offers comprehensive and advanced orthodontic care for patients at his two Greater Victoria locations. His existing site didn’t match the level of professionalism reflected in his practice. He wanted a mobile-friendly website, not reliant on Flash, with a colour scheme that conveyed the safe, sterile environment that one looks for in a dental practice.

Dr. Kersten wanted a website that shared the ins and outs of his practice to potential and current patients. He aimed to engage with patients and increase leads for the business. He also needed a site that was mobile-friendly and could be viewed on any device, and would showcase his active social media accounts.

We replaced Dr Kersten’s site with a responsive WordPress website featuring a clean, bright design, with robust security controls to limit the risk of intrusion. We used Gravity Forms to create effective contact forms to connect patients with Kersten Orthodontics.

One of our cooler features in this build was the Before & After slider (; the standard one was not IE compliant. We rebuilt the plugin to make it capable in Internet Explorer.

Our partner company, Web321, builds managed web sites to help with orthodontists and other dental marketing Canada practices need to deploy. Talk to Web321 about a website subscription plan.

What makes it special

The legacy site was held in an expensive hosting environment. Worse than that, I was aging compared to competitors in the region. We created a new site, while preserving the links from the old URLs so that none of the traffic (aka “Google Juice”) was lost.