Turning complexity into clarity.

Choose Your Audience

A website is effectively a subject. EBay is about selling. BoingBoing is about geek chic. Huffington Post is about news. While sites can rely on a lot of data, charts and links to videos at their core they are published works similar to newspapers, comic books, novels or magazines. Each of those publishing ventures choose a topic. None of them cover everything. They all specialize. For your idea, you need to figure out your topic and the audience it will attract. What do you want to write about? It breaks into two sets of qualifiers, then clusters of idea sources.

The First 10,000

I am not a CPC or PPC or CPA or (three-letter with C and P are in there somewhere) kind of a guy. I build sites for others who then populate their site with good data. Still, the lure of this approach: build a site, people flock to it, and you reap the revenue. Lots of online marketers talk about this field. They always miss out some key detail that makes you need to buy their product. But you should buy their product-- it's so easy to make $700/day! If it were, then everyone would be making $700/day. Likely, they are making their $700/day from you falling for their claims of fast money.

7 Tips For Improving Website Performance

Why do some pages blink into place like they have a hyperdrive installed; and others dawdle their way into existence? The former likely have some simple tricks figured out. Those tricks are actually easy to figure out and the benefits are broad. They improve the user experience and they make search engine optimization easier. A couple of these tips may be a little more server intensive (like Keep-Alive), but some of them can actually make your site easier to deliver.

Other PPC Options

Advertising is key to popularizing your venture (website, product, app, etc.). I have used Google, Yahoo and Facebook advertising in the past. The response has been definite, but the lasting impact was poor. If you're not going to get a sustained bump, go for the cheapest effective advertising possible. Have you had experience with these advertising networks? I would love to hear your opinion. Which ones required a high deposit? Which ones provided good conversions?

The Inequality Engine

This isn’t a shocker: commerce is driven by inequality. The more inequality that exists the greater the opportunity for high profits. When insurance companies hid their rates you had to go a great deal of effort or accept the bad deal in front of you. Then Progressive Insurance and businesses like them changed the game: they publish their rates and the rates for comparable plans from other providers. If they didn’t do this, websites and consumer reporting would do the same thing for them. This has knocked down the inequality between rate providers.