Turning complexity into clarity.

How To Get Your Affiliate Revenue Stream Going

As mentioned in What are you going to sell? one way to make money online is to feature products for sale by others. That’s the essence of affiliate marketing. You find products and sell them for others. They collect the gross revenue and you collect an affiliate fee. They could sell stuff on their own, but they want you to market products for them and the incentive is money-- potentially LOTS of money.

It's All About Henchmen

I saw this great video about how to do white-hat link building. Link building is a terrific way to build relevance with a brick-by-brick approach. The speaker had a lot of solid ideas until he came to one element. To paraphrase: "get your intern to search for new link directories and input your site." The indelible part: "Your intern." An intern is an unpaid person who toils on your behalf to learn at the master’s feet. If you are trying to earn your first $10,000, you have not mastered this gig yet so no one has likely flocked to your cause.

Networking : The First Volley of Marketing

I've wondered: how come people seem to be successful when other products may be better and hidden in obscurity? A few years ago, I went to a talk for aspiring writers (one session from an ongoing group). My wife and I sat through it. At the end of the talks, they had a mixer. We left when the talks were done. I was asked: "How come these people seem to have book deals?" My answer: the mixer. Sitting in a crowd and amassing knowledge is swell. Sitting at home and doing something wonderful is nifty.

Collect The Rain

When looking for your “First $10,000” idea, you’re looking for $10,000 of profit. I can make $10,000 today if I went out and sold $20,000 of cash at half price. That’s the trap of the online marketers: when they say they’ve made $5,000 in 8 hours, I do not doubt them. They may have spent $20,000 or $30,000 to get that $5,000. Yes, the ratios can be that bad. For a micro-example, run a Facebook or Google ad when you get a coupon next time (they’re all over the place offering you $50 or $100 in credit). I tried both of these and pointed them to affiliate programs I ran.

Go With What You Know

Everyone has strengths, skills and aptitudes. Add in hobbies and interests. Maybe you've never looked at a ledger, but your mind is tuned to following columns and rows and transferring figures accurately, so you would make a good accountant. Maybe you spent a decade selling shoes so you know patent leather from plastic at a glance. By the time you reach adulthood, you will have at least one skill under your belt that you can practice with confidence.

Choose Your Audience

A website is effectively a subject. EBay is about selling. BoingBoing is about geek chic. Huffington Post is about news. While sites can rely on a lot of data, charts and links to videos at their core they are published works similar to newspapers, comic books, novels or magazines. Each of those publishing ventures choose a topic. None of them cover everything. They all specialize. For your idea, you need to figure out your topic and the audience it will attract. What do you want to write about? It breaks into two sets of qualifiers, then clusters of idea sources.