Turning complexity into clarity.

SEO and Drupal: Five Modules To Make You Stand Out

In the days before I worked with a content management system, I built pages by hand. It’s an exercise in consistency. One of the joys of a CMS like Drupal is that it repeatedly put all of your best practices into place. Having such a large open-source community really helps drive the development of newer and better SEO mousetraps. Drupal code is W3C compliant and search engine friendly.

 

Sorry Facebook, You Need A Website.

My main beef with social vs. the web. (This is techie, but it's massive). The web is about agnostic protocols. Social is about posting data into owned spaces.
When I made my webpage, I could host it anywhere. When I sent an email it got to another other email user to whom I addressed it to. If something happened with the communication the protocol would try to make the connection "work." (aka the whole "nuclear war proof" communications medium).

Commerce Node Checkout - Documentation

I like is Commerce Node Checkout: it allows a site owner to let the public pay to publish content. In my example, I was using it to let businesses create and pay for advertisements. They would have access to be able to upload the ad of their choice. After hitting "submit" the node / ad is held in an unpublished state while the business user is taken to a checkout page so that they can purchase the publication rights. Nice. Automated. Money-making. In theory

Dress For Success

I used to have SEO dialed in. One SEO firm at a tradeshow had me plunk my URL, hoping that my keywords and meta tags would be akimbo. Nope: my site was ideal and they couldn't lure me in for some lucrative SEO contract work.
Then I went to sleep in a sense and came back to find that my SEO perfection was dashed to the rocks. Along with it my decent Google Adsense trickle and my legion of fans. It wasn’t entirely my fault and maybe you’re in the same boat and we’re both out to sea.